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Kid You Not believes in the Wizard of Oz style of parenting: All you need is a brain, some courage and a heart. Oh, and some Jager.

Tuesday, August 11, 2009

This is so a product endorsement


Two of Kid You Not’s favorite things have been put together: IKEA’s EXPEDIT bookcase and helping underpriviledged kids learn.
For every EXPEDIT sold until Aug. 31st, IKEA will donate $5 to Save the Children’s Early Steps to School Success program.
There’s few things more useful in a house with kids than an EXPEDIT (IKEA’s got some sort of capital letters fetish). My family uses ours as a vertical toy box in the kids’ playroom. It keeps stuff off the floor, and if you use the plastic bins, you can store a shockingly large amount of stuff. In one bin, my daughters have stashed enough Barbies to populate a small city.
As for Save the Children, there are few organizations more dedicated to helping at-risk kids. When a natural disaster strikes halfway around the globe, the Westport-based agency is in the first wave of aid groups. Early Steps to School Success gives children in poor, rural areas access to quality early learning from birth to age 5. The program assists children with early language development, social and emotional development and equips parents with the skills and knowledge to support their child’s growth.
So go down to the big blue building here in New Haven and buy an EXPEDIT. And get yourself a $1 yogurt for being a nice person.

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