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Kid You Not believes in the Wizard of Oz style of parenting: All you need is a brain, some courage and a heart. Oh, and some Jager.

Tuesday, December 12, 2006

American Girl vs. Bratz


Hold on, isn’t it supposed to be Barbie vs. Bratz? Sorry to break it to you, but that fight was over a long time ago. Bratz b*#ch-slapped Barbie so badly that Mattel crawled back to its drawing boards and came up with Bratz clone Prostitute Barbie, better known as "Bling Bling Barbie."
Mattel proudly describes the doll like this: "The My Scene My Bling Bling dolls are all blinged out and ready to party! Each doll is dripping in faux diamonds and faux jewel-encrusted clothing from head to toe. Each doll comes with a hot outfit, a glamorous side fashion, and tons of bling-themed piece count like a fun purse, a cell phone, and make-up. Each doll comes with a totally sparkly bling ring for the girl!"
Hear me well, offspring: There will never be a "Bling Bling Barbie" in my house as long as I’m drawing breath.
The real battle for the hearts of elementary school girls is between American Girl and Bratz.
Let’s introduce the fighters:
- American Girl’s Kit. She grew up in the early years of the Great Depression in Cincinnati, Ohio. Her family struggled to adjust to the realities of the economy after Kit’s father lost his job.
- Bratz’ Tiana. With her fur coats, bra tops, miniskirts and snakeskin boots, she’s ready to get all up in Kit’s face and text message her friends so they can watch the beat down.
Kid You Not tries not to pass judgement on how parents raise their kids, except in this case. There’s so many things wrong with the Bratz doll: a loss of innocence, queen bee meanness, and most troubling, pre-teen sexuality encouraged and treated as normal. It’s a short trip from changing your Bratz’ miniskirt to having mom buying you your own.
American Girl’s wholesome, chaste values that emphasize courage, pluck and adventure are a much better message for a young girl.
Both doll companies are marketing behemoths, in their own way. Bratz owns Target, Wal-Mart and every other retailer. American Girl controls the mail-order, word-of-mouth selling strategy. Parents and children are being manipulated either way, so pick your poison.
Guess what’s under the Christmas tree in my house this year. Welcome to the family, Kit.
As for the fight, Kit kicked Tiana’s skinny behind. A steady diet of watered-down milk and paint chips gives a girl an edge.

2 Comments:

Anonymous Anonymous said...

Both my daughters grew up with Barbie. We have even tried the Bratz dolls. Which dolls ended up in the garbage first. You guess it the Bratz dolls. I have purchased several American dolls, and have even visited the store in NY. I love that these two dolls (Barbie & American)are good role models for my children. How sad is it that the Bratz dolls are a negative influence to young girls.

8:53 AM 
Anonymous Anonymous said...

You know, I was anxiously waiting for a tirade about these hideous Bratz dolls. I don't care what the circumstances are, I will NEVER purchase that god-awful, hyper-sexualized, crap for my daughter. "Merry Christmas, Honey. Here is a doll dressed like a low-end streetwalker with all the accessories that you are far too young to understand but will be begging for nontheless." I agree that while they are pricey and far too market savvy, the American Girl Dolls at least make the effort to represent some moral character.
PS The description of the hypothetical smackdown complete with the text messaging was priceless.

8:48 AM 

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